Writing
Shining a light on some of the world’s best creative copywriting across multiple mediums and brand touchpoints
Entry submissions could be single assets or a small collection of assets that focus on brand naming, tag-lines, building brand narratives, storytelling, graphic communication, packaging design, digital experiences, advertising and campaigns.
You can enter one or multiple sub categories for each piece of work that you enter, place your work into categories where you believe your work excels.
Important to note that this category is only open to work that is originally written in English. No translations will be accepted or considered.
Creative Writing for Brand Naming (WR1001)
Creative writing for naming of a commercial service, product, experience or a company as part of a brand creation, rebranding or a rejuvenation exercise. This may include elements presented individually or collectively as part of a brand system to contextualise the written deliverables.
Creative Writing for Tone of Voice (WR1002)
Creative writing to capture the personality of a commercial service, product, experience or a company. Communicating, its essence, embedded emotions, brand values and character, bringing the context of the content together in relation to the audience and in line with the objectives of the brand. This may include elements presented individually or collectively as part of a brand system to contextualise the written deliverables.
Creative Writing for Graphic Design (WR1003)
Creative writing writing as for commercial graphic communication assets; like point of sales displays, point of purchase displays, catalogues, brochures, direct mails, calendars, manuals, reference guides, instruction booklets, flyers, menus, stamps, tickets and posters. This may include deliverables that are presented individually or collectively as part of a range of marketing materials or key brand touchpoints.
Creative Writing for Packaging Design (WR1004)
Creative writing for commercial product packaging design aiming to communicate product attributes, capture consumers imagination and relay the brand’s character. This may include packaging presented individually or collectively as part of a small range of products.
Creative Writing for Digital Design (WR1005)
Creative and commercial writing for websites, apps and social media and other digital touchpoints. edvidence of written communication contributing to brand communication or improving user interface (UI), user experience (UX), interaction design, navigation and overall design and communication.
Creative Writing for Campaign (WR1006)
Creative and commercial writing for campaigns including posters, self promotion, point of purchase, point of sale, exhibitions graphics, billboards, adshels, magazines, inserts and wraps, direct mail, apparel, annual reports and other marketing material. This may include elements presented individually or collectively as part of a brand system to contextualise the written deliverables.
Other Creative Writing (WR1007)
Other writing project submissions that don’t fit into the above categories should be submitted through this category with clear communication of deliverables.