Photography
Celebrating well crafted and executed commercial brand focused photography across all genres. Photography that either supports or is central to brands identity.
Great photography enriches product and identities, digital experiences, editorials, brand spaces and campaigns and helps bring a brand across multiple channels. All genres of photography are welcome to enter the awards including: architectural, advertising aerial, conceptual, digital, fashion, fine art, landscape photography, lifestyle, portrait, product, sports, studio travel and wildlife photography.
You can enter one or multiple sub categories for each piece of work that you enter, place your work into categories where you believe your work excels.
Photography for Identity (PH901)
Commercial photography playing a central role and/or providing key assets for a brand identity. This may include elements presented individually or collectively as part of a brand system.
Photography for Packaging Design (PH902)
Commercial photography used as an integral part of the graphic packaging design and/or consumer brand identity. This may include packaging presented individually or collectively as part of a range of products.
Photography for Digital Design (PH903)
Commercial photography used predominantly in a digital context and as integral part of the brand/brand identity. This may include deliverables that are presented individually or collectively as part of a range of materials or key brand touchpoints.
Photography for Spatial Design (PH904)
Commercial photography used predominantly in a spatial context including exhibitions, installations, museums, branded spaces, retail, pop-up shops and corporate environments. Photography being an integral part of brand environment and/or brand identity. This may include deliverables that are presented individually or collectively as part of a range of materials or key brand touchpoints.
Photography for Creative Campaign (PH905)
Commercial photography used predominantly in an advertising, digital campaign or integrated marketing communication to create brand awareness of a product or service. This may include deliverables that are presented individually or collectively as part of a range of marketing materials or key brand touchpoints.
Photography for Other (PH906)
Project submissions that don’t fit into the above categories should be submitted through this category with clear communication of deliverables.