Integrated Creative Campaign (CP601)
An integrated commercial campaign that builds a singular or multiple communication ideas that are implemented across multiple channels and through a range of media’s, e.g. ambient, broadcasting, digital and print to promote a consistent message to a targeted audience. 

Digital Creative Campaign (CP602)
A digital commercial campaign is an online marketing activity that is built on singular or multiple ideas that promote a consistent message to a specific audience. Implementation is normally across multiple online channels with the objectives of utilising platforms, technology and data to drive engagement, conversions, traffic and revenue.

Direct Creative Campaign (CP603)
A direct commercial campaign is a marketing type of promotion activity that entails communicating information on a product, service, or company directly to a specific audience. A direct campaign can be implemented across multiple channels and through a range of media’s, e.g. ambient, broadcasting, social, digital and print.

Experiential Creative Campaign (CP604)
A experiential commercial campaign is a marketing activity that creates experiences between brands and consumers through the activation e.g. product/service interactive experiences and immersive experiences, stunts, events that bring brands tangible values to life and interact with the target audience.

Film Creative Campaign (CP605)
A film commercial campaign is a marketing activity that creates a singular or multiple ideas for advertising film/s that promote a consistent message to a specific audience through the medium of film/moving images via ambient, broadcasting, digital and social channels.

Press Creative Campaign (CP606)
Press commercial campaigns and advertising is the printed medium of newspapers, magazines, trade journals and other printed publications promote a consistent message to a targeted audience. 

Outdoors Creative Campaign (CP607)
Outdoors commercial campaign advertising or out of home media marketing activity that explores and exploits the everyday landscape through the medium of digital and mobile billboards, bus shelters, phone boxes, supermarkets, buildings and temporary environments.

Radio and Audio Creative Campaign (CP608)
Radio and audio campaign advertising is a marketing activity of creating commercials to promote products or services to a targeted listening audience. These commercials played during broadcasting airtime for alternative, independent and commercial radio stations; includes podcasting, social live events and all other audio mediums.

Other Creative Campaign (CP609)
Other campaign project submissions that don’t fit into the above categories should be submitted through this category with clear communication of deliverables.